South Carolina Athletics and the Gamecock Club have launched a new campaign that allows fans to share their favorite Gamecock football memories while supporting South Carolina student-athletes.
The Carolina Forever Campaign will create a 10-by-15-foot mosaic on the east side of Williams-Brice Stadium that will be made up of photos submitted by donors and supporters of the program. Gamecock fans can add a photo to the mosaic for a $100 donation, which will go toward the purchase of text books for student-athletes. The program is similar to the brick campaign that allowed fans to purchase bricks with personal messages outside the stadium near George Rogers Boulevard.
Each $100 donation will allow fans to upload a photo of their favorite moment or fan experience at Williams-Brice Stadium. A $100 donation would purchase at least one text book for a student-athlete.
The mosaic, which could feature up to 50,000 images, depicts a South Carolina football player in uniform and will be made up of images of fans, players, game highlights and special moments at Williams-Brice. Fans can upload as many photos as they want for a $100 donation per photo. They will also be able to view their photos at CarolinaForeverMosaic.com, an interactive website that allows fans to search for their name and photo.
“It’s a loyalty program and a way for us to give back to student-athletes and then, similar to the brick campaign, a way for us to give to all of our Gamecock Club members and beyond something that will be enshrined at Williams-Brice,” said Kuris Duggan, the assistant director of the Gamecock Club. “It’s a really good way to give back and let our donors feel like their money is going toward student-athletes, which is who we are here to support financially.”
Duggan helped launch the campaign in May as assistant director of premium seating and events. During football season, the Gamecock Club will have a game day venue on the east side of the stadium where fans can view the mosaic, donate and upload photos on-site. The exhibit will feature Gamecock football helmets, jerseys and other gear that fans can wear or use to take photos for the mosaic.
The campaign will continue through this football season with the mosaic scheduled to go up at the stadium in 2020. The program is part of South Carolina’s continuing efforts to upgrade the fan experience at Williams-Brice, which is set to undergo $22.5 million in renovations prior to the 2020 season. South Carolina opened its new $50 million Cyndi and Kenneth Long Family Football Operations Facility earlier this year.
“We really wanted to find a campaign where we weren’t building a building and we weren’t doing a scholarship and we thought how cool would it be if we could get our donors and our fans involved where we see their favorite memories, and at the same time they are helping student-athletes,” Duggan said.
The mosaic will also serve as a landmark to help enhance the look and fan experience on the east side of the stadium.
“The Georgia Rogers statue is such a landmark, so we thought let’s put a mosaic over there where when you go to the game you can be like, ‘Hey, let’s go see our picture,’” Duggan said. “It can become a good photo opportunity and a cool pregame moment.”